The 7 Characteristics of Successful Company Cultures2nd Characteristic: " Effective communication patterns"
" REAL COMMUNICATION"
When we look at organizations today, we quickly notice that there is a very common destructive element: inadequate communication. The administration talks TO
people and not WITH people.
It dictates its ideas to its employees. these are monologues, not dialogues. What's more, we increasingly notice that the executives, directors and managers who use this approach to " communicating" create businesses that are mediocre.
It has also been proven that, when we dictate our ideas to people, it becomes difficult for them to put the ideas into action. This is because these ideas did not come from them...but from us. The ideas were imposed upon them. this does not lead to success!
" Selling" our ideas to our associates will help them become emotionally involved with the ideas, and therefore, committed to them. They become the ideas " co-owners", and will be more motivated and tend to exceed our expectations. The result? Exceptional performance and productivity.
There are 3 important ingredients to communicating changes to our employees effectively:
When communicating change it is important to take into consideration that all human beings will experience discomfort and even at times resistance when facing significant changes, whether this be happening in their personal or professional lives.
Human beings adhere well to changes that are clearly and efficiently planned, explained and organized. It is therefore very important to show a clear step by step action plan which will include all of the different steps required for the implementation of the upcoming change. This well structured communication will result in a much better " buy in" attitude on the part of our employees.Clarity:
Communicate effectively all of the advantages of the upcoming change
Offer the necessary coaching, tools, ressources or training to all of the employees affected by this change.
Communicate a reconciliation and follow up plan
Share a detailed time line and action plan demonstrating all of the necessary steps in order of priority. Demonstrate clearly how the implementation of this change was well thought of and organized. This will reassure the employees.
And most of all, there is nothing more contagious then enthusiasm!
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